Life With Zee
A few years ago, I was a freshly minted graduate with a passionate desire to create something impactful. However, I was at a loss as to how to actualize this aspiration. Fast forward to the present day, and I find myself immersed in the dynamic field of marketing, traversing South Africa in pursuit of my professional endeavors. The wealth of experiences and encounters that I have had the privilege of engaging in have been nothing short of extraordinary, leaving me awe-struck! Unfortunately, I have noticed that in modern times, trivial metrics such as social media follower counts have become the primary factor in determining who has the right ‘influence’ to share their stories with a wider audience. If you ask me, I’d say it’s BS and doing a great disservice to our community. So, I embarked on this adventure to create a podcast that would serve as a platform to showcase the fascinating stories and insights from a diverse range of personalities, such as business founders, influencers, content creators, corporate executives, PhD candidates, and more.Consider this podcast as an invitation to a quick coffee chat with me, where you get to tap into a wealth of inspiring stories, reflective narratives, and invaluable tips. Now, sit back, relax and enjoy a snack as we embark on this journey! —————Like the show? Feel free to buy a cup of tea to support https://www.buymeacoffee.com/Lifewithzee
Life With Zee
EP 39 Sergio Ines: What SA's Fave Internet Boyfriend Said
This week I sit down with the man behind the What My Boyfriend Wore brand, Sergio Ines! He takes us waaaaay back to the early days of Instagram and blogging when all anyone posted was their breakfast and shares the story of his journey to over 800k followers.
In this episode we unpack everything from
- His career in the advertising world
- How his journey on social media kicked off
- What his recent brand trip to Texas was like
- What advice he would give to newcomers of the social media industry and
- What feedback he'd give on one of my earlier podcast episodes
Make sure to download this episode and listen all the way through because it's a goodie!
